The two female founders, Crystal Carroll and Sharmi Albrechtsen-Kneller of Simply Shroom felt there was something missing in the coffee and drinks cafe marketplace when they were looking for a bougie but fun place to have ‘coffee’ with their female friends.

With masculine brand names like Peets, Alfred’s and ‘Bros’ dominating the market and new cafes dedicated to ‘bikini baristas’, ‘black rifles’ and ‘black rocks’ – the coffee culture often seemed like a brotherhood for men.

Yet women dominate the coffee market in terms of annual sales, spending more money on coffee than men and ordering expensive drinks – tallying just over $2,300 per year on coffee!

Favoring espresso-based drinks like lattes and cappuccinos, as well as single-origin and artisanal coffee varieties, women rarely order a black drip coffee.

In addition, many women are focused on their health and wellness and have trouble finding great options outside of their own kitchens.

Simply Shroom was built on the health priorities of women with our plant-based ‘lattes first’, mushroom coffees and Apple Cider Vinegar sparklers.

Drinking adaptogens, such as mushrooms and herbs, can offer numerous health benefits, making them a valuable addition to a daily routine.

While many coffee shops offer a plethora of options, Simply Shroom is the only one dedicated to health, incorporating superfoods and supplements that cater to various dietary needs as well as lifestyles such gluten-free, paleo, keto and vegan.

Simply Shroom Café is a vibrant, wellness-focused destination in Scottsdale, AZ where mushrooms take center stage in an innovative and inviting atmosphere. With a focus on health-conscious living, Simply Shroom Café creates a glamorous 'Insta' worthy space for customers to relax, meet friends, rejuvenate while enjoying drinks
that promote vitality, mental clarity, and overall wellness.

Complementing the café experience, the Simply
Shroom Wellness Gummy line provides a convenient and delicious way to experience the benefits of mushrooms on-the-go. These gummies feature a thoughtful combination of functional mushrooms like reishi, lion’s mane,
cordyceps, and chaga, each tailored to support specific health goals such as enhancing focus, boosting immunity, improving sleep, and reducing stress.

With enticing flavors and premium ingredients, Simply Shroom’s gummy line brings natural wellness into everyday life.