The two female founders, Crystal Carroll and Sharmi Albrechtsen-Kneller of Simply Shroom felt there was something missing in the coffee and drinks cafe marketplace when they were looking for a bougie but fun place to have ‘coffee’ with their female friends.

With masculine brand names like Peets, Alfred’s and ‘Bros’ dominating the market and new cafes dedicated to ‘bikini baristas’, ‘black rifles’ and ‘black rocks’ – the coffee culture often seemed like a brotherhood for men.

Yet women dominate the coffee market in terms of annual sales, spending more money on coffee than men and ordering expensive drinks – tallying just over $2,300 per year on coffee!

Favoring espresso-based drinks like lattes and cappuccinos, as well as single-origin and artisanal coffee varieties, women rarely order a black drip coffee.

In addition, many women are focused on their health and wellness and have trouble finding great options outside of their own kitchens.

Simply Shroom was built on the health priorities of women with our plant-based ‘lattes first’, mushroom coffees and Apple Cider Vinegar sparklers.

Drinking adaptogens, such as mushrooms and herbs, can offer numerous health benefits, making them a valuable addition to a daily routine.

While many coffee shops offer a plethora of options, Simply Shroom is the only one dedicated to health, incorporating superfoods and supplements that cater to various dietary needs as well as lifestyles such gluten-free, paleo, keto and vegan.